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Utilizing Technology to Encourage Marketing Of MSMES Based on Influencer Marketing Through The INNSIGHT Platform
Corresponding Author(s) : Dimas Bagus Wiranatakusuma
Proceedings Universitas Muhammadiyah Yogyakarta Undergraduate Conference,
Vol. 3 No. 1 (2023): Crafting Innovation for Global Benefit
Abstract
This research discusses the use of technology in marketing MSMEs through influencer marketing using the INNSIGHT platform. This study uses an integrative review method to analyze the SWOT literature and a qualitative descriptive analysis to understand the qualitative data. The results of the study show that INNSIGHT can make it easier for MSME players to promote their products through influencer marketing. However, this application also has weaknesses such as dependence on a stable internet network and limited resources. The opportunity that INNSIGHT has is to get a target market that fits the available influencer categories. The threat faced is the use of increasingly sophisticated technology by financial technology service providers. The INNSIGHT application can be downloaded on the Playstore and App-store, and has features such as a homepage, insight posts, chat, customer support team, endorsement packages.
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- Adhitya Wulanata, I. (2017). Analisis SWOT Implementasi Teknologi Finansial Terhadap Kualitas Layanan Perbankan di Indonesia. Jurnal Ekonomi Dan Bisnis, 20(1), 133–144. https://core.ac.uk/download/pdf/190864220.pdf
- Byrne, E., Kearney, J., & MacEvilly, C. (2017).The Role of Influencer Marketing and Social Influencers in Public Health.Proceedings of the Nutrition Society, 76(OCE3), 2017.https://doi.org/10.1017/s0029665117001768
- De Veirman, M., Hudders, L., & Nelson, M. R. (2019). What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research.Frontiers in Psychology, 10(December).https://doi.org/10.3389/fpsyg.2019.02685
- Dwi Widyaningrum, M., Nur Sulistiyowati, L., & Citaningtyas Ari Kadi, D. (2022). Studi Komparatif Strategi Influencer Marketing, Media Pemasaran dan Pemanfaatan Aplikasi Go-Food dan Grab Food Guna Mempertahankan Eksistensi UMKM Kuliner di Kota Madiun (Studi Kasus UMKM Kuliner di Kota Madiun). September 2022. www.yogya.ayoindonesia.com
- Engel. (2014). Pengembangan Aplikasi Pencarian Guru Privat. Paper Knowledge . Toward a Media History of Documents.
- Gumantan Aditya, Mahfud Imam, & Yuliandra Rizky. (2020). Pengembangan Aplikasi Pengukuran Tes Kebugaran Jasmani Berbasis Android. Jurnal Ilmu Keolahragaan , 19(2), 196–205.
- Khoriyah, R., & Muhid, A. (2022). Inovasi Teknologi Pembelajaran dengan Menggunakan Aplikasi Wordwall Website pada Mata Pelajaran PAI di Masa Penerapan Pembelajaran Jarak Jauh: Tinjauan Pustaka. Tarbiyah Wa Ta’lim: Jurnal Penelitian Pendidikan Dan Pembelajaran, 9(3), 192–205. https://doi.org/10.21093/twt.v9i3.4862
- Laila, D. (2020). Inovasi Perangkat Pembelajaran Menggunakan Aplikasi Podcast. Prosiding Seminar Nasional PBSI-III, 2015, 7–12. http://digilib.unimed.ac.id/41213/1/Fulltext.pdf
- Ramdani, A. (2020). ANALISIS DESKRIPTIF TERHADAP INOVASI LAYANAN APLIKASI SAMBARA (Samsat Mobile Jawa Barat). Jurnal Academia Praja, 3(01), 37–43. https://doi.org/10.36859/jap.v3i01.141
- Zaki, M. (2018). Pengaruh Influencer Marketing Sebagai Strategi Pemasaran Digital Era Moderen. Jurnal Manajemen Dan Inovasi (MANOVA), 1(2), 14–23. https://doi.org/10.15642/manova.v1i2.350.
References
Adhitya Wulanata, I. (2017). Analisis SWOT Implementasi Teknologi Finansial Terhadap Kualitas Layanan Perbankan di Indonesia. Jurnal Ekonomi Dan Bisnis, 20(1), 133–144. https://core.ac.uk/download/pdf/190864220.pdf
Byrne, E., Kearney, J., & MacEvilly, C. (2017).The Role of Influencer Marketing and Social Influencers in Public Health.Proceedings of the Nutrition Society, 76(OCE3), 2017.https://doi.org/10.1017/s0029665117001768
De Veirman, M., Hudders, L., & Nelson, M. R. (2019). What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research.Frontiers in Psychology, 10(December).https://doi.org/10.3389/fpsyg.2019.02685
Dwi Widyaningrum, M., Nur Sulistiyowati, L., & Citaningtyas Ari Kadi, D. (2022). Studi Komparatif Strategi Influencer Marketing, Media Pemasaran dan Pemanfaatan Aplikasi Go-Food dan Grab Food Guna Mempertahankan Eksistensi UMKM Kuliner di Kota Madiun (Studi Kasus UMKM Kuliner di Kota Madiun). September 2022. www.yogya.ayoindonesia.com
Engel. (2014). Pengembangan Aplikasi Pencarian Guru Privat. Paper Knowledge . Toward a Media History of Documents.
Gumantan Aditya, Mahfud Imam, & Yuliandra Rizky. (2020). Pengembangan Aplikasi Pengukuran Tes Kebugaran Jasmani Berbasis Android. Jurnal Ilmu Keolahragaan , 19(2), 196–205.
Khoriyah, R., & Muhid, A. (2022). Inovasi Teknologi Pembelajaran dengan Menggunakan Aplikasi Wordwall Website pada Mata Pelajaran PAI di Masa Penerapan Pembelajaran Jarak Jauh: Tinjauan Pustaka. Tarbiyah Wa Ta’lim: Jurnal Penelitian Pendidikan Dan Pembelajaran, 9(3), 192–205. https://doi.org/10.21093/twt.v9i3.4862
Laila, D. (2020). Inovasi Perangkat Pembelajaran Menggunakan Aplikasi Podcast. Prosiding Seminar Nasional PBSI-III, 2015, 7–12. http://digilib.unimed.ac.id/41213/1/Fulltext.pdf
Ramdani, A. (2020). ANALISIS DESKRIPTIF TERHADAP INOVASI LAYANAN APLIKASI SAMBARA (Samsat Mobile Jawa Barat). Jurnal Academia Praja, 3(01), 37–43. https://doi.org/10.36859/jap.v3i01.141
Zaki, M. (2018). Pengaruh Influencer Marketing Sebagai Strategi Pemasaran Digital Era Moderen. Jurnal Manajemen Dan Inovasi (MANOVA), 1(2), 14–23. https://doi.org/10.15642/manova.v1i2.350.