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Construction of Company Self-Image Through Social Media Instagram in Semiotic Review
Corresponding Author(s) : Desi Eka Nuryanti
Proceedings Universitas Muhammadiyah Yogyakarta Undergraduate Conference,
Vol. 3 No. 1 (2023): Crafting Innovation for Global Benefit
Abstract
This article aims to analyze Bakpia Tugu Jogja's self-image through Instagram social media. This research is a field research with a qualitative approach. The problem raised by the author is: How is the construction of Bakpia Tugu Jogja's self-image on Instagram social media based on Ferdinand De Saussure's semiotic analysis? The focus of the research is Instagram Bakpia Kukus Tugu Jogja @bakpiatugujogja. The result obtained is that Bakpia Kukud Tugu Jogja has succeeded in building a self-image as food or souvenirs typical of Jogja. Bakpia Kukus Tugu Jogja has also succeeded in building an elegant image of local products.
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- FAHLEVI, MG (2018). VERBAL AND NON VERBAL COMMUNICATION ON INSTAGRAM@ WISHNUTAMA ACCOUNTS IN BUILDING PERSONAL BRANDING (Semiotics Analysis of
- Ferdinand De Saussure) (Doctoral dissertation, Mercu Buana University, Jakarta).
- Gaviota, BY, Priyowidodo, G., & Goenawan, F. (2022). Personal Branding Fashion Designer Through Social Media Instagram Brand Artfy Label (Semiotics Analysis In Instagram Account @ alifyayunita). Journal of e-Communication, 10(2).
- Fauziah, K. (2020). Integrated Versus Subordinated: Public Relations Application In Faith Based Women Organization. SOSIOHUMANIORA: Scientific Journal of Social Sciences and Humanities, 6(2), 41-57.
- Nabila, YES (2022). Implementation of Digital Public Relations of the Governor of South Sulawesi Through Social Media in Handling COVID-19 (Nurdin Abdullah's Facebook Content Analysis) (Doctoral dissertation, Hasanuddin University).
- Sholichah, M., & Febriana, P. (2022). Self-Image Construction in New Media through the Instagram Application (Semiotic Analysis of @ maudyayunda Instagram posts). Journal of Communication Spectra, 10(2), 177-186.
- Tinarbuko, S. (2008). Visual Communication Semiotics. Yogyakarta: Jalasutra.
References
FAHLEVI, MG (2018). VERBAL AND NON VERBAL COMMUNICATION ON INSTAGRAM@ WISHNUTAMA ACCOUNTS IN BUILDING PERSONAL BRANDING (Semiotics Analysis of
Ferdinand De Saussure) (Doctoral dissertation, Mercu Buana University, Jakarta).
Gaviota, BY, Priyowidodo, G., & Goenawan, F. (2022). Personal Branding Fashion Designer Through Social Media Instagram Brand Artfy Label (Semiotics Analysis In Instagram Account @ alifyayunita). Journal of e-Communication, 10(2).
Fauziah, K. (2020). Integrated Versus Subordinated: Public Relations Application In Faith Based Women Organization. SOSIOHUMANIORA: Scientific Journal of Social Sciences and Humanities, 6(2), 41-57.
Nabila, YES (2022). Implementation of Digital Public Relations of the Governor of South Sulawesi Through Social Media in Handling COVID-19 (Nurdin Abdullah's Facebook Content Analysis) (Doctoral dissertation, Hasanuddin University).
Sholichah, M., & Febriana, P. (2022). Self-Image Construction in New Media through the Instagram Application (Semiotic Analysis of @ maudyayunda Instagram posts). Journal of Communication Spectra, 10(2), 177-186.
Tinarbuko, S. (2008). Visual Communication Semiotics. Yogyakarta: Jalasutra.