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Analyzing Tourism Promotion and Service Tactics for Wanurejo Village’s Visitor Growth
Corresponding Author(s) : Prihatin Dwihantoro
Proceedings Universitas Muhammadiyah Yogyakarta Undergraduate Conference,
Vol. 3 No. 1 (2023): Crafting Innovation for Global Benefit
Abstract
Tourism is a sector that can increase the amount of state revenue. This sector is used as an economic activity that accommodates many employment opportunities for the surrounding community, so as to increase income and community welfare. Like the Tourism Village in Borobudur, Magelang Regency, this tourism village develops several attractions in the form of natural tourism, cultural community activities and craft centers. This research targets to identify the situation of Wanurejo village tourism gadgets within the new everyday generation, secondly to find out the promoting strategy to growth the number of site visitors, thirdly to find out tourism offerings geared toward growing the wide variety of traveler traffic. This study makes use of descriptive-qualitative research whilst data series techniques use interviews, remark, and documentation. Wanurejo Tourism Village are several potentials such as tourism, arts, culinary, crafts, village events, and homestays. The result of the research obtained are that wanurejo village implements a promotion strategy in the new normal era using conventional and online strategies, social media and website are one of the media used in promoting wanurejo tourist village.
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- Budhi Pamungkas Gautama, Yuliawati, A. K., Nurhayati, N. S., Fitriyani, E., & Pratiwi, I. I. (2020). Pengembangan Desa Wisata Melalui Pendekatan Pemberdayaan Masyarakat. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 1(4), 355–369. https://doi.org/10.31949/jb.v1i4.414
- Budiyah, F. (2020). Implikasi Pengembangan Desa Wisata Terhadap Peningkatan Ekonomi Masyarakat Lokal Studi Kasus Di Desa Ketenger. Jurnal Ekonomi, Bisnis, Dan Akuntansi, 22(2), 182–190. https://doi.org/10.32424/jeba.v22i2.1594
- Butnaru, G. I., & Miller, A. (2012). Conceptual Approaches on Quality and Theory of Tourism Services. Procedia Economics and Finance, 3(232), 375–380. https://doi.org/10.1016/s2212-5671(12)00167-0
- Duan, R. R., Kalangi, J. A. F., & Walangitan, O. F. C. (2019). Pengaruh Strategi Promosi Terhadap Keputusan Pembelian Motor Yamaha Mio Pada PT. Hasjrat Abadi Tobelo. Jurnal Administrasi Bisnis, 9(1), 128. https://doi.org/10.35797/jab.9.1.2019.23710.128-136
- Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. Humanika, 21(1), 33–54. https://doi.org/10.21831/hum.v21i1.38075
- Fawzian, R. M., Mulyana, S., & Trulline, P. (2023). Social media usage as health communication platform by adolescents with acne in Indonesia. 7(2), 178–197.
- Goryushkina, N. E., Gaifutdinova, T. V., Logvina, E. V., Redkin, A. G., Kudryavtsev, V. V., & Shol, Y. N. (2019). Basic principles of tourist services market segmentation. International Journal of Economics and Business Administration, 7(2), 139–150. https://doi.org/10.35808/ijeba/222
- Halim, N., & Radianto, W. E. D. (2016). Perancangan Strategi Promosi Bagi Perusahaan Dessert Factory. PERFORMA: Jurnal Manajemen Dan Start-Up Bisnis, 1(2), 251–260.
- Hedynata, M. L., & Radianto, W. E. D. (2016). Strategi Promosi Dalam Meningkatkan Penjualan Luscious Chocolate Potato Snack. Manajemen Dan Start-Up Bisnis, 1(1), 87–96.
- Hermawan, H. (2016). Dampak Pengembangan Desa Wisata Nglanggeran Terhadap Ekonomi Masyarakat Lokal. Jurnal Pariwisata, 3(2), 105–117.
- karmila, T. S. (2022). Strategi Pemasaran Melalui Digital Marketing Dalam Upaya Promosi Desa Wisata Curugagung. 3(2), 449–456.
- Komariah, N., Saepudin, E., & Yusup, P. M. (2018). Pengembangan Desa Wisata Berbasis Kearifan Lokal. Jurnal Pariwisata Pesona, 03(2), 158–174. https://doi.org/10.26905/jpp.v3i2.2340
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- Novitaningtyas, I., Achsa, A., & Rahardjo, B. (2020). Strategi Pemasaran Desa Brajan Menuju Desa Wisata Mandiri. Jurnal Aplikasi Bisnis Dan Manajemen, 6(3), 591–601. https://doi.org/10.17358/jabm.6.3.591
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- Prana, S. R. (2023). The maximization of Bamed Health Care social media marketing in the pandemic era era pandemi. 7(2), 157–177.
- Rahman, M., Islam, M. S., Amin, M. Al, Sultana, R., & Talukder, M. I. (2019). Effective Factors of Service Marketing Mix on Tourist Satisfaction: A Case Study. Asian Social Science, 15(7), 1. https://doi.org/10.5539/ass.v15n7p1
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- Susanti, C. E., Srimulyani, V. A., Hermanto, Y. B., Anang, L., & Waloyo, S. (2023). Building public satisfaction with marketing communication strategy and service quality. Jurnal Manajemen Komunikasi, 7(2), 136–156. https://doi.org/10.24198/jmk.v7i2.40431online
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References
Budhi Pamungkas Gautama, Yuliawati, A. K., Nurhayati, N. S., Fitriyani, E., & Pratiwi, I. I. (2020). Pengembangan Desa Wisata Melalui Pendekatan Pemberdayaan Masyarakat. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 1(4), 355–369. https://doi.org/10.31949/jb.v1i4.414
Budiyah, F. (2020). Implikasi Pengembangan Desa Wisata Terhadap Peningkatan Ekonomi Masyarakat Lokal Studi Kasus Di Desa Ketenger. Jurnal Ekonomi, Bisnis, Dan Akuntansi, 22(2), 182–190. https://doi.org/10.32424/jeba.v22i2.1594
Butnaru, G. I., & Miller, A. (2012). Conceptual Approaches on Quality and Theory of Tourism Services. Procedia Economics and Finance, 3(232), 375–380. https://doi.org/10.1016/s2212-5671(12)00167-0
Duan, R. R., Kalangi, J. A. F., & Walangitan, O. F. C. (2019). Pengaruh Strategi Promosi Terhadap Keputusan Pembelian Motor Yamaha Mio Pada PT. Hasjrat Abadi Tobelo. Jurnal Administrasi Bisnis, 9(1), 128. https://doi.org/10.35797/jab.9.1.2019.23710.128-136
Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. Humanika, 21(1), 33–54. https://doi.org/10.21831/hum.v21i1.38075
Fawzian, R. M., Mulyana, S., & Trulline, P. (2023). Social media usage as health communication platform by adolescents with acne in Indonesia. 7(2), 178–197.
Goryushkina, N. E., Gaifutdinova, T. V., Logvina, E. V., Redkin, A. G., Kudryavtsev, V. V., & Shol, Y. N. (2019). Basic principles of tourist services market segmentation. International Journal of Economics and Business Administration, 7(2), 139–150. https://doi.org/10.35808/ijeba/222
Halim, N., & Radianto, W. E. D. (2016). Perancangan Strategi Promosi Bagi Perusahaan Dessert Factory. PERFORMA: Jurnal Manajemen Dan Start-Up Bisnis, 1(2), 251–260.
Hedynata, M. L., & Radianto, W. E. D. (2016). Strategi Promosi Dalam Meningkatkan Penjualan Luscious Chocolate Potato Snack. Manajemen Dan Start-Up Bisnis, 1(1), 87–96.
Hermawan, H. (2016). Dampak Pengembangan Desa Wisata Nglanggeran Terhadap Ekonomi Masyarakat Lokal. Jurnal Pariwisata, 3(2), 105–117.
karmila, T. S. (2022). Strategi Pemasaran Melalui Digital Marketing Dalam Upaya Promosi Desa Wisata Curugagung. 3(2), 449–456.
Komariah, N., Saepudin, E., & Yusup, P. M. (2018). Pengembangan Desa Wisata Berbasis Kearifan Lokal. Jurnal Pariwisata Pesona, 03(2), 158–174. https://doi.org/10.26905/jpp.v3i2.2340
Manafe, J. D., Setyorini, T., & Alang, Y. A. (2016). STRATEGI PROMOSI OBJEK WISATA ALAM, (Studi Kasus di Pulau Rote NTT). Jurnal Bisnis Dan Manajemen Islam, Vol 4, No.
Nella, A., & Christou, E. (2016). Extending tourism marketing: Implications for targeting the senior tourists’ segment Extending tourism marketing: Implications for targeting the senior tourists’ segment. Journal of Tourism, Heritage & Services Marketing, 2(1), 36–42. http://doi.org/10.5281/zenodo.376336
Ni Ketut Riani. (2021). Pariwisata Adalah Pisau Bermata 2. Jurnal Inovasi Penelitian, 2(5), 1470.
Novitaningtyas, I., Achsa, A., & Rahardjo, B. (2020). Strategi Pemasaran Desa Brajan Menuju Desa Wisata Mandiri. Jurnal Aplikasi Bisnis Dan Manajemen, 6(3), 591–601. https://doi.org/10.17358/jabm.6.3.591
Oemiati, S., Oemiati, S., Asmarani, R., & Rahayu, E. (2022). Pengembangan Potensi Diri Kelompok Sadar Wisata di Desa Wanurejo Magelang pada Masa New Normal. Abdimasku: Jurnal Pengabdian Masyarakat, 5(1), 112. https://doi.org/10.33633/ja.v5i1.399
Prana, S. R. (2023). The maximization of Bamed Health Care social media marketing in the pandemic era era pandemi. 7(2), 157–177.
Rahman, M., Islam, M. S., Amin, M. Al, Sultana, R., & Talukder, M. I. (2019). Effective Factors of Service Marketing Mix on Tourist Satisfaction: A Case Study. Asian Social Science, 15(7), 1. https://doi.org/10.5539/ass.v15n7p1
Setiawan, N. A., & U., F. H. (2014). Strategi Promosi dalam Pengembangan Pariwisata Lokal di Desa Wisata Jelekong. Trikonomika, 13(2), 184. https://doi.org/10.23969/trikonomika.v13i2.613
Srinivasan, K. (2009). Tourism Marketing: A Service Marketing perspective. Munich Personal RePEc Archive, 14031, 1–6. https://mpra.ub.uni-muenchen.de/14031/1/MPRA_paper_14031.pdf
Sudibya, B. (2018). Wisata Desa dan Desa Wisata. BALI MEMBANGUN BALI JURNAL BAPPEDA LITBANG, 1(1), 1–30. http://www.berdesa.com/apa-beda-desa-wisata-dan-wisata-desa
Supriyadi. (2020). Studi Terhadap Kepuasan Wisatawan Dilihat Dari Manajemen Pelayanan Pariwisata dan Kebijakan adaptasi Kebiasaan Baru (AKB) di Kabupaten Pangandaran. Service Management Triangle: Jurnal Manajemen Jasa, 2(1), 100–116.
Suryaningsih, O., Nugraha, J. T., & Sos, S. M. S. (2018). PERAN LEMBAGA DESA DALAM PENGEMBANGAN DESA WISATA WANUREJO DAN DAMPAKNYA TERHADAP PEREKONOMIAN MASYARAKAT LOKAL (THE ROLE OF VILLAGE INSTITUTIONS IN THE DEVELOPMENT OF WANUREJO TOURISM VILLAGE AND ITS IMPACT ON THE LOCAL ECONOMY). Jurnal Mahasiswa Administrasi Negara (JMAN), 02(01).
Susanti, C. E., Srimulyani, V. A., Hermanto, Y. B., Anang, L., & Waloyo, S. (2023). Building public satisfaction with marketing communication strategy and service quality. Jurnal Manajemen Komunikasi, 7(2), 136–156. https://doi.org/10.24198/jmk.v7i2.40431online
Suta, P. W. P., & Mahagangga, I. G. A. O. (2018). Pengembangan Pariwisata Berbasis Masyarakat. Jurnal Destinasi Pariwisata, 5(1), 144. https://doi.org/10.24843/jdepar.2017.v05.i01.p26
Sutarto, J., Mulyono, S. E., Nurhalim, K., & Pratiwi, H. (2018). MODEL PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN KECAKAPAN HIDUP BERBASIS KEUNGGULAN LOKAL DESA WISATA MANDIRI WANUREJO BOROBUDUR MAGELANG. In Jurnal Penelitian Pendidikan (Vol. 35).