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Strategi Distribusi Film Pendek “Anak Lanang”
Corresponding Author(s) : Erwan Sudiwijaya
Proceedings Universitas Muhammadiyah Yogyakarta Undergraduate Conference,
Vol. 2 No. 1 (2022): Strengthening Youth Potentials for Sustainable Innovation
Abstract
Film is an entertainment medium in the form of audio-visual that can be enjoyed by the audience. In order to be shown, short films must be distributed first. Distribution channels in this digital era, technology has developed a lot, which has resulted in the emergence of various digital-based movie playback platforms, both paid and unpaid, including Iflix, Netflix, Vidio, GoPlay, Genflix, Catchplay, VIU, and Disney+ Hotstar.
The purpose of this research is to find out how the distribution strategy of Anak Lanang Film.
The research method used in this research is descriptive qualitative research. The theory used is strategy and film distribution.
The results of the research obtained are that the Anak Lanang film was originally a final project project which was then directed to the festival and Youtube to be met with the audience. Tito Bagus Ramadhan, the owner of the film project, will pay for the funding from start to finish. The ownership of the Anak Lanang film was handed over to Ravacana Films for distribution. Ravacana Films has never carried out promotions, promotions occurred spontaneously, namely the reaction and attention of the audience when the film Anak Lanang was screened at the festival and also the media that covered the success of the film Anak Lanang at the festivals that were followed. Ravacana Films has never carried out media planning, media relations, media monitoring, and media coverage activities. Festival audiences and Youtube are the target market for the film Anak Lanang. Ravacana has never done cooperation with the film community or individuals in the screening of the Anak Lanang film.
The novelty of this research is this research focuses on the distribution strategy used by Film Anak Lanang, including on the Youtube platform. Stating that this thesis is the result of my own work and all I have stated that the sources quoted or referenced are correct.
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- Darmawan, A. P. (2020). Film Pendek Anak Lanang dan Obrolan Waktu Pulang Sekolah. Tirto.Id. https://tirto.id/film-pendek-anak-lanang-dan-obrolan-waktu-pulang-sekolah-f5Cu
- Fill, M., & Fill, T. (2018). Media Monitoring as an Element of Strategic Business
- Management. Social Communication, 4(s1), 69–75.
- https://doi.org/10.2478/sc-2018-0025
- Hutomo, Setio Budi H.; Lukmantoro, Triyono; Junaedi, Fajar; Arifianto, Budi Dwi; Setiawan, Lukas Deni; Sokowati, Muria Endah; Nuswantoro, Ranggabumi; Sanjaya, A. R. (2016). Menikmati Budaya Layar, Membaca Film (I). Program Studi Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta (UMY) dan Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM).
- Kanthi, Y. A. (2018). Pengaruh Iklan dan Public Relation terhadap Citra Institusi
- dan Keputusan Mahasiswa Memilih Kampus STIKI Malang sebagai Tempat
- Studi. Jurnal Ilmiah Teknologi Informasi Asia, 12(1), 75–80.
- https://doi.org/10.32815/jitika.v12i1.230
- Mulyono. (2010). Konsep Pembiayaan Pendidikan. Ar-Ruzz Media.
- Prakosa, G. (2006). Kamera Subyektif: Rekaman Perjalanan dari Sinema Ngamen ke Art Sinema. Dewan Kesenian Jakarta.
- Pengembangan dan Pembinaan Bahasa, P. (1999). Kamus Besar Bahasa
- Indonesia (II). Balai Pustaka.
- Rahmawati. (2016). Manajemen Pemasaran. In T. K. Fitriastuti (Ed.),
- Mulawarman University Press (I). Mulawarman University Press.
- Shinta, A. (2011). Manajemen Pemasaran. In U. Press (Ed.), UB Press (1st ed.,
- Vol. 1, Issue 2). UB Press.
- Suryanto. (2020). Layanan “streaming”, tantangan dan peluang perfilman Indonesia. Antaranews.Com. https://www.antaranews.com/berita/1776245/layanan-streaming-tantangan-dan-peluang-perfilman-indonesia.
- Utomo, H. (1993). Manajemen Pemasaran. Penerbit Guandarma.
References
Darmawan, A. P. (2020). Film Pendek Anak Lanang dan Obrolan Waktu Pulang Sekolah. Tirto.Id. https://tirto.id/film-pendek-anak-lanang-dan-obrolan-waktu-pulang-sekolah-f5Cu
Fill, M., & Fill, T. (2018). Media Monitoring as an Element of Strategic Business
Management. Social Communication, 4(s1), 69–75.
https://doi.org/10.2478/sc-2018-0025
Hutomo, Setio Budi H.; Lukmantoro, Triyono; Junaedi, Fajar; Arifianto, Budi Dwi; Setiawan, Lukas Deni; Sokowati, Muria Endah; Nuswantoro, Ranggabumi; Sanjaya, A. R. (2016). Menikmati Budaya Layar, Membaca Film (I). Program Studi Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta (UMY) dan Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM).
Kanthi, Y. A. (2018). Pengaruh Iklan dan Public Relation terhadap Citra Institusi
dan Keputusan Mahasiswa Memilih Kampus STIKI Malang sebagai Tempat
Studi. Jurnal Ilmiah Teknologi Informasi Asia, 12(1), 75–80.
https://doi.org/10.32815/jitika.v12i1.230
Mulyono. (2010). Konsep Pembiayaan Pendidikan. Ar-Ruzz Media.
Prakosa, G. (2006). Kamera Subyektif: Rekaman Perjalanan dari Sinema Ngamen ke Art Sinema. Dewan Kesenian Jakarta.
Pengembangan dan Pembinaan Bahasa, P. (1999). Kamus Besar Bahasa
Indonesia (II). Balai Pustaka.
Rahmawati. (2016). Manajemen Pemasaran. In T. K. Fitriastuti (Ed.),
Mulawarman University Press (I). Mulawarman University Press.
Shinta, A. (2011). Manajemen Pemasaran. In U. Press (Ed.), UB Press (1st ed.,
Vol. 1, Issue 2). UB Press.
Suryanto. (2020). Layanan “streaming”, tantangan dan peluang perfilman Indonesia. Antaranews.Com. https://www.antaranews.com/berita/1776245/layanan-streaming-tantangan-dan-peluang-perfilman-indonesia.
Utomo, H. (1993). Manajemen Pemasaran. Penerbit Guandarma.