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Pengaruh Keterlibatan Fashion, Konsumsi Hedonis, dan Visual Merchandising Terhadap Pembelian Impulsif dengan Emosi Positif Sebagai Variabel Mediasi
Corresponding Author(s) : Hasnah Rimiyati
Proceedings Universitas Muhammadiyah Yogyakarta Undergraduate Conference,
Vol. 2 No. 1 (2022): Strengthening Youth Potentials for Sustainable Innovation
Abstract
This study aims to analyze the effect of fahion involvement, hedonic consumtion, visual merchandising on impulse buying with positive emotion as mediation variables. Exogenous variables in this study are fashion involvement, hedonic consumtion, and visual merchandising, with impulse buying as an endogenous variable and positive emotion as an intervening variable. The object of this research is Uniqlo Hartono Mall fashion retail with total sample 168 respondents. The data analysis technique in this study used Structural Equation Modeling (SEM) with analysis tool that is AMOS 22 software. Based on the research indicate that fashion involvement has a significant effect on positive emotion, hedonic consumption has a significant effect on positive emotion, visual merchandising has a significant effect on positive emotion, positive emotion has a significant effect on impulse buying, fashion involvement has a significant effect on impulse buying, hedonic consumption has a significant effect on impulse buying, visual merchandising has a significant effect on impulse buying, positive emotion capable to mediate the influence of fashion involvement on impulse buying, positive emotion able to mediate the influence of hedonic consumtion on impulse buying, and positive emotion able to mediate the visual merchandising on impulse buying.
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- Andini, K., & Wahyono. (2018). Influence of sales promotion, hedonic shopping motivation, and fashion involvement toward impulse buying through a positive emotion. Manajement Analysis Journal.
- Andriyanto, D. S., Suyadi, I., & Fanani, D. (2016). Pengaruh fashion involvement dan positive emotion terhadap impulse buying. Jurnal Administrasi bisnis.
- Anggraeni, A. A., Noviandi, A., Putra, A. M., & Sanjaya, V. F. (2020). Pengaruh shopping lifestyle dan visual merchandising terhadap impulse buying melalui emosi positif. Jurnal Enterpreneur dan Bisnis.
- Baron, R. A., & Byrne, D. (2004). Psikologi Sosial edisi kesepuluh jilid 1. Jakarta: Erlangga.
- Baron, R. A., & Byrne, D. (2005). Psikologi Sosial edisi kesepuluh jilid 2. Jakarta: Erlangga.
- Berman, B., & Evans, J. R. (2010). Retail Management: A Strategic Approach 11 edition. New Jersey: Prentice Hall.
- Diah, A. M., Pristanti, H., Aspian, R., & Syachrul. (2018). The influence of hedonic shopping value adn store atmosphere and promotion on impulse buying throgh positive emotion on the consumers of sogo department store in samarinda. Advances in Economics, Business and Management Research.
- Febriansyah, & Sukendra, C. (2020). The effect of visual merchandising, store atmosphere, and emotional response on impulsive purchases. Journal of Business and Management Review, 269-280.
- Ghozali, I. (2017). Model Persamaan Struktural: Konsep dan Aplikasi dengan Program AMOS 24. Semarang: Badan Penerbit Universitas Diponegoro Semarang.
- Hermanto, E. Y. (2016). Pengaruh fashion involvement terhadap impulse buying behavior masyarakat surabaya dengan hedonic shopping motivation dan positive emotion sebagai variabel intervening pada merek zara. Jurnal Manajemen Pemasaran, 11-19.
- Kinasih, I. A., & Jatra, I. M. (2018). Peran emosi positif memediasi fashion involvement dan hedonic consumpyion tendency terhadap impulse buying. E-Jurnal Manajemen Unud, 3258-3290.
- Maymand, M. M., & Ahmadinejad, M. (2011). Impulse buying: the role of store environmental stimulation and situational factors (An empirical investigation). African Journal of Businnes Management, 13057-13065.
- Mowen, J. C., & Minor, M. (2001). Perilaku Konsumen edisi kelima jilid 1. Jakarta: Erlangga.
- Mowen, J. C., & Minor, M. (2001). Perilaku Konsumen edisi kelima jilid 2. Jakarta: Erlangga.
- Pancaningrum, E. (2017). Visual merchandising dan atmosfer toko: pengaruhnya terhadap keputusan pembelian impuls. JIEP.
- Pangestu, I. K., & Santika, I. W. (2019). Peran emosi positif memediasi pengaruh fashion involvement dan hedonic consumption tendency terhadap impulse buying. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 287-314.
- Permatasari, I. M., Arifin, Z., & Sunarti. (2017). Pengaruh hedonic consumption dan mediator emosi positif terhadap pembelian impulsif. Jurnal Administrasi Bisnis.
- Peter, J. P., & Olson, J. C. (2013). Perilaku Konsumen dan Strategi Pemasaran edisi kesembilan buku 1. Jakarta: Salemba Empat.
- Peter, J. P., & Olson, J. C. (2014). Perilaku Konsumen dan Strategi Pemasaran edisi kesembilan buku 2. Jakarta: Salemba Empat.
- Pramestya, N. L., & Widagda, I. J. (2020). The role of positive emotion mediates fashion involvement on impulse buying. American Journal of Humanities and Social Sciences Research, 01-08.
- Sangadji, E. M., & Sopiah. (2013). Perilaku Konsumen. Yogyakarta: Penerbit Andi.
- Schiffman, L., & Kanuk, L. L. (2008). Perilaku Konsumen edisi ketujuh. Jakarta: Indeks.
- Sekaran, U., & Bougie, R. (2017). Metode Penelitian untuk Bisnis. Jakarta: Salemba Empat.
- Sekaran, U., & Bougie, R. (2017). Metode Penelitian untuk Bisnis edisi 6 buku 1. Jakarta: Salemba Empat.
- Setiadi, N. J. (2010). Perilaku Konsumen edisi revisi. Jakarta: Kencana.
- Setyawati, S. M., Sumarsono, & Praditya, I. (2018). The influence of fashion involvement, hedonic consumption, and visual merchandising on impulse buying with positive emotion as mediation variables. Journal of Accounting Manajement and Economics, 37-47.
- Sudarsono, J. G. (2017). Pengaruh visual merchandising terhadap impulse buying melalui positive emotion pada zara surabaya. Jurnal Manajemen Pemasaran, 16-25.
- Sugiono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
- Sutiono, R. J. (2009). Visual Merchandising Attraction. Jakarta: PT. Gramedia Pustaka Utama.
- Utami, C. W. (2018). Manajemen Ritel. Jakarta: Salemba Empat.
- Wahyuningsih, W., & Fatmawati, I. (2016). The influence of hedonic lifestyle, shopping addiction, fashion involvement on global brand impulse buying. JBTI.
- Widayati, C. C., Ali, H., Permana, D., & Riyadi, M. (2019). The effect of visual merchandising, sales promotion and positive emotion of consumers on impulse buying behavior. Journal oh Marketing and Consumers Reseach.
References
Andini, K., & Wahyono. (2018). Influence of sales promotion, hedonic shopping motivation, and fashion involvement toward impulse buying through a positive emotion. Manajement Analysis Journal.
Andriyanto, D. S., Suyadi, I., & Fanani, D. (2016). Pengaruh fashion involvement dan positive emotion terhadap impulse buying. Jurnal Administrasi bisnis.
Anggraeni, A. A., Noviandi, A., Putra, A. M., & Sanjaya, V. F. (2020). Pengaruh shopping lifestyle dan visual merchandising terhadap impulse buying melalui emosi positif. Jurnal Enterpreneur dan Bisnis.
Baron, R. A., & Byrne, D. (2004). Psikologi Sosial edisi kesepuluh jilid 1. Jakarta: Erlangga.
Baron, R. A., & Byrne, D. (2005). Psikologi Sosial edisi kesepuluh jilid 2. Jakarta: Erlangga.
Berman, B., & Evans, J. R. (2010). Retail Management: A Strategic Approach 11 edition. New Jersey: Prentice Hall.
Diah, A. M., Pristanti, H., Aspian, R., & Syachrul. (2018). The influence of hedonic shopping value adn store atmosphere and promotion on impulse buying throgh positive emotion on the consumers of sogo department store in samarinda. Advances in Economics, Business and Management Research.
Febriansyah, & Sukendra, C. (2020). The effect of visual merchandising, store atmosphere, and emotional response on impulsive purchases. Journal of Business and Management Review, 269-280.
Ghozali, I. (2017). Model Persamaan Struktural: Konsep dan Aplikasi dengan Program AMOS 24. Semarang: Badan Penerbit Universitas Diponegoro Semarang.
Hermanto, E. Y. (2016). Pengaruh fashion involvement terhadap impulse buying behavior masyarakat surabaya dengan hedonic shopping motivation dan positive emotion sebagai variabel intervening pada merek zara. Jurnal Manajemen Pemasaran, 11-19.
Kinasih, I. A., & Jatra, I. M. (2018). Peran emosi positif memediasi fashion involvement dan hedonic consumpyion tendency terhadap impulse buying. E-Jurnal Manajemen Unud, 3258-3290.
Maymand, M. M., & Ahmadinejad, M. (2011). Impulse buying: the role of store environmental stimulation and situational factors (An empirical investigation). African Journal of Businnes Management, 13057-13065.
Mowen, J. C., & Minor, M. (2001). Perilaku Konsumen edisi kelima jilid 1. Jakarta: Erlangga.
Mowen, J. C., & Minor, M. (2001). Perilaku Konsumen edisi kelima jilid 2. Jakarta: Erlangga.
Pancaningrum, E. (2017). Visual merchandising dan atmosfer toko: pengaruhnya terhadap keputusan pembelian impuls. JIEP.
Pangestu, I. K., & Santika, I. W. (2019). Peran emosi positif memediasi pengaruh fashion involvement dan hedonic consumption tendency terhadap impulse buying. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 287-314.
Permatasari, I. M., Arifin, Z., & Sunarti. (2017). Pengaruh hedonic consumption dan mediator emosi positif terhadap pembelian impulsif. Jurnal Administrasi Bisnis.
Peter, J. P., & Olson, J. C. (2013). Perilaku Konsumen dan Strategi Pemasaran edisi kesembilan buku 1. Jakarta: Salemba Empat.
Peter, J. P., & Olson, J. C. (2014). Perilaku Konsumen dan Strategi Pemasaran edisi kesembilan buku 2. Jakarta: Salemba Empat.
Pramestya, N. L., & Widagda, I. J. (2020). The role of positive emotion mediates fashion involvement on impulse buying. American Journal of Humanities and Social Sciences Research, 01-08.
Sangadji, E. M., & Sopiah. (2013). Perilaku Konsumen. Yogyakarta: Penerbit Andi.
Schiffman, L., & Kanuk, L. L. (2008). Perilaku Konsumen edisi ketujuh. Jakarta: Indeks.
Sekaran, U., & Bougie, R. (2017). Metode Penelitian untuk Bisnis. Jakarta: Salemba Empat.
Sekaran, U., & Bougie, R. (2017). Metode Penelitian untuk Bisnis edisi 6 buku 1. Jakarta: Salemba Empat.
Setiadi, N. J. (2010). Perilaku Konsumen edisi revisi. Jakarta: Kencana.
Setyawati, S. M., Sumarsono, & Praditya, I. (2018). The influence of fashion involvement, hedonic consumption, and visual merchandising on impulse buying with positive emotion as mediation variables. Journal of Accounting Manajement and Economics, 37-47.
Sudarsono, J. G. (2017). Pengaruh visual merchandising terhadap impulse buying melalui positive emotion pada zara surabaya. Jurnal Manajemen Pemasaran, 16-25.
Sugiono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sutiono, R. J. (2009). Visual Merchandising Attraction. Jakarta: PT. Gramedia Pustaka Utama.
Utami, C. W. (2018). Manajemen Ritel. Jakarta: Salemba Empat.
Wahyuningsih, W., & Fatmawati, I. (2016). The influence of hedonic lifestyle, shopping addiction, fashion involvement on global brand impulse buying. JBTI.
Widayati, C. C., Ali, H., Permana, D., & Riyadi, M. (2019). The effect of visual merchandising, sales promotion and positive emotion of consumers on impulse buying behavior. Journal oh Marketing and Consumers Reseach.