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Pengaruh Gaya Hidup, Etnosentrisme Konsumen, Kualitas Produk Terhadap Keputusan Pembelian Melalui Minat Beli
Corresponding Author(s) : Hasnah Rimiyati
Proceedings Universitas Muhammadiyah Yogyakarta Undergraduate Conference,
Vol. 2 No. 1 (2022): Strengthening Youth Potentials for Sustainable Innovation
Abstract
This study aims to analyze the effect of lifestyle, consumer ethnocentrism and product quality on purchasing decisions through buying interest. The subjects in this study were consumers of Hamzah Batik Malioboro who had purchased Hamzah Batik Malioboro products at least once. This research was conducted with a total sample of 185 respondents who were determined by using a non-probability sampling technique using purposive sampling and distributing questionnaires to respondents using Google Form. The analytical tool in this study uses Structural Equation Modeling (SEM) with the AMOS version 23 application program. The results of this study indicate that Lifestyle has no positive and significant effect on purchasing decisions for Hamzah Batik products. Consumer ethnocentrism and product quality have a positive and significant effect on purchasing decisions for Hamzah Batik products. Buying interest has a positive and significant effect on purchasing decisions for Hamzah Batik products. Lifestyle, consumer ethnocentrism and product quality have a positive and significant impact on purchasing decisions mediated by interest in buying Hamzah Batik products.
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- Adnan. (2018). Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian Susu Morinaga di Kota Lhokseumawe. Jurnal Visioner & Strategis, 7(2), 2-3.
- Amri, S., & Prihandono, D. (2019). Influence Lifestyle, Consumer Ethnocentrism, Product Quality on Purchase Decision Through Purchase Intention. Management Analysis Journal, 8 (1), 25-38.
- Fauzi, F., & Asri, R. (2020). Pengaruh Etnosentrisme, Citra Merek Dan Gaya Hidup Terhadap Keputusan Pembelian Batik (Studi pada Konsumen di wilayah Jakarta Barat). Jurnal Manajemen Pemasaran, 14(2), 86-95.
- Firmansyah, A. 2019. Pemasaran Produk dan Merek (Planing dan Strategy). Qiara Media.
- Haikal, D. M. (2018). The Effect of Consumer Ethnocentrism, Brand Image, and Perceived Quality, on Purchase Decisions With Purchase Intention as Intervening Variable. Jurnal Akuntansi, Manajemen dan Ekonomi, 20(2), 38-49.
- Indrawati, D. (2015). Pengaruh Citra Merek dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Jilbab “Zoya”. Jurnal Riset Ekonomi dan Manajemen, 15(2), 302-319.
- Khotimah, H., Khafid, M., & Pujiati, A. (2016). Sikap Konsumen Dan Gaya Hidup Mahasiswa Dalam Keputusan Pembelian Produk Fashion Melalui Minat Beli. Journal Of Economic Education, 5(2), 110-121.
- Kotler, & Keller. (2016). Manajemen Pemasaran (12th ed.). Erlangga.
- Kotler, Philip dan Armstrong, Gary. 2012. Prinsip-prinsip Pemasaran. Jakarta: Erlangga
- Nasabi, I. (2017). Pengaruh Etnosentrisme Konsumen terhadap Persepsi Kualitas dan Niat Beli Produk Ayam Taliwang (Studi pada Rumah Makan Taliwang I Cakranegara). JMM UnramMaster of Management Journal, 6(3). 13-20
- Purwanto, E. (2014). The Effect of Consumer Ethnocentrism on Perceived Domestic Product Quality and Purchase Intentions Among Young Consumers in Jakarta, Indonesia. International Journal of Asian Social Science, 4(9). 10-11
- Solihin, D. (2020). Pengaruh Kepercayaan Pelanggan dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening. Jurnal Mandiri: Ilmu Pengetahuan, Seni, dan Teknologi, 4(1), 38-51.
- Umboh, S. O., Tumbel, A., & Soepeno, D. (2015). Analisis Kualitas Produk, Brand Image Dan Life Style Terhadap Keputusan Pembelian Pakaian Wanita Di Mississippi Manado Town Square. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 3(1). 1096
- Winarti. (2015). Pengaruh Motivasi Konsumen, Persepsi Kualitas, Sikap Konsumen dan Harga Terhadap Keputusan Pembelian Mobil Nissan Grand Livina di Dealer Pusat PT Nissan Motor Indonesia Jl. MT Haryono Kav. 10 Jakarta Timur. Jurnal Kelola, 2(3). 1-20
References
Adnan. (2018). Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian Susu Morinaga di Kota Lhokseumawe. Jurnal Visioner & Strategis, 7(2), 2-3.
Amri, S., & Prihandono, D. (2019). Influence Lifestyle, Consumer Ethnocentrism, Product Quality on Purchase Decision Through Purchase Intention. Management Analysis Journal, 8 (1), 25-38.
Fauzi, F., & Asri, R. (2020). Pengaruh Etnosentrisme, Citra Merek Dan Gaya Hidup Terhadap Keputusan Pembelian Batik (Studi pada Konsumen di wilayah Jakarta Barat). Jurnal Manajemen Pemasaran, 14(2), 86-95.
Firmansyah, A. 2019. Pemasaran Produk dan Merek (Planing dan Strategy). Qiara Media.
Haikal, D. M. (2018). The Effect of Consumer Ethnocentrism, Brand Image, and Perceived Quality, on Purchase Decisions With Purchase Intention as Intervening Variable. Jurnal Akuntansi, Manajemen dan Ekonomi, 20(2), 38-49.
Indrawati, D. (2015). Pengaruh Citra Merek dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Jilbab “Zoya”. Jurnal Riset Ekonomi dan Manajemen, 15(2), 302-319.
Khotimah, H., Khafid, M., & Pujiati, A. (2016). Sikap Konsumen Dan Gaya Hidup Mahasiswa Dalam Keputusan Pembelian Produk Fashion Melalui Minat Beli. Journal Of Economic Education, 5(2), 110-121.
Kotler, & Keller. (2016). Manajemen Pemasaran (12th ed.). Erlangga.
Kotler, Philip dan Armstrong, Gary. 2012. Prinsip-prinsip Pemasaran. Jakarta: Erlangga
Nasabi, I. (2017). Pengaruh Etnosentrisme Konsumen terhadap Persepsi Kualitas dan Niat Beli Produk Ayam Taliwang (Studi pada Rumah Makan Taliwang I Cakranegara). JMM UnramMaster of Management Journal, 6(3). 13-20
Purwanto, E. (2014). The Effect of Consumer Ethnocentrism on Perceived Domestic Product Quality and Purchase Intentions Among Young Consumers in Jakarta, Indonesia. International Journal of Asian Social Science, 4(9). 10-11
Solihin, D. (2020). Pengaruh Kepercayaan Pelanggan dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening. Jurnal Mandiri: Ilmu Pengetahuan, Seni, dan Teknologi, 4(1), 38-51.
Umboh, S. O., Tumbel, A., & Soepeno, D. (2015). Analisis Kualitas Produk, Brand Image Dan Life Style Terhadap Keputusan Pembelian Pakaian Wanita Di Mississippi Manado Town Square. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 3(1). 1096
Winarti. (2015). Pengaruh Motivasi Konsumen, Persepsi Kualitas, Sikap Konsumen dan Harga Terhadap Keputusan Pembelian Mobil Nissan Grand Livina di Dealer Pusat PT Nissan Motor Indonesia Jl. MT Haryono Kav. 10 Jakarta Timur. Jurnal Kelola, 2(3). 1-20