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Student Online Shopping Behaviour Through Instagram
Corresponding Author(s) : Muhammad Riyan Davala
Proceedings Universitas Muhammadiyah Yogyakarta Undergraduate Conference,
Vol. 1 No. 1 (2021): Engaging Youth in Community Development to Strengthen Nation's Welfare
Abstract
The rise of consumption through online shops by students is one of the background problems in this study. Generally, students do shop online not based on mere needs, but for the sake of pleasure and lifestyle that causes a person to become wasteful or better known as consumptive behavior or consumerist behavior. This research focused on the pattern of shopping behavior through Instagram among female students. This study uses qualitative research methods involving 50 respondents in the scope of undergraduate students of several universities in Indonesia. In this study, it was described that the behavior of shopping through instagram among students was shown by the intensity of their spending which was counted a lot, with an average allowance of mostly Rp. 1,000,000 - Rp. 5,000,000 once a month there were those who spent more than 6 minutes until more than 20 minutes one time visited instagram. They are trying to find recommendation and information by using more in instastory feature in instagram. They almost influencing by their friend and public figure. In conclusion instagram really give impact in their behavior in online shopping.
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- Aaron, M., Rivadeneyra, F., and Sohal, S.(2017). Fintech: Is this time different? A framework for assessing risks and opportunities for Central Banks. Bank of Canada Staff Discussion Paper 2017-10 (July). Canada : Bank of Canada
- Arner, D.W., Barberis, J., and Buckley, R.P.(2015). The evolution of FinTech : A new post-crises paradigm?. University of Hong Kong.
- ENISA. (2010). How to shop safely online. 8-10.
- Griffoli, T. M. (2017). Banking on change. Finance & Development (September), Vol. 54, No. 3. Washington DC, International Monetary Funds
- Irshad, W. (n.d.). Service Based Brand Equity, Measure of Purchase Intention, Mediating Role of Brand Performance
- Kim, J.-I., Lee, H. C., & Kim, H. J. (2004, December). Factors Affecting Online Search Intention and Online Purchase Intention. Seoul Journal of Business.
- Lee, Y. J., Huang, C. L., & Chen, C. Y. (n.d.). Exploring the Influence of Online Consumers’ Perception on Purchase Intention as Exemplified with an Online Bookstore.
- Li, N., & Zhang, P. (2002). Consumer Online Shopping Attitudes and Behavior: An Assessment of Research, 508-517.
- Malmarugan, D. (2008). Strategic Model for Predicting Customer’s Intention to Purchase Apparel Online, 30.
- Naiyi, Y. (2004). Dimensions of Consumer’s Perceived Risk in Online Shopping. Journal of Electronic Science and Technology of China .
- Ollie. (2008). Panduan Praktis Mendesain Template Joomla! Jakarta: Mediakita.
- Pedersen, P., & Nysveen, H. (n.d.). Search mode and purchase intention in online shopping behavior.
References
Aaron, M., Rivadeneyra, F., and Sohal, S.(2017). Fintech: Is this time different? A framework for assessing risks and opportunities for Central Banks. Bank of Canada Staff Discussion Paper 2017-10 (July). Canada : Bank of Canada
Arner, D.W., Barberis, J., and Buckley, R.P.(2015). The evolution of FinTech : A new post-crises paradigm?. University of Hong Kong.
ENISA. (2010). How to shop safely online. 8-10.
Griffoli, T. M. (2017). Banking on change. Finance & Development (September), Vol. 54, No. 3. Washington DC, International Monetary Funds
Irshad, W. (n.d.). Service Based Brand Equity, Measure of Purchase Intention, Mediating Role of Brand Performance
Kim, J.-I., Lee, H. C., & Kim, H. J. (2004, December). Factors Affecting Online Search Intention and Online Purchase Intention. Seoul Journal of Business.
Lee, Y. J., Huang, C. L., & Chen, C. Y. (n.d.). Exploring the Influence of Online Consumers’ Perception on Purchase Intention as Exemplified with an Online Bookstore.
Li, N., & Zhang, P. (2002). Consumer Online Shopping Attitudes and Behavior: An Assessment of Research, 508-517.
Malmarugan, D. (2008). Strategic Model for Predicting Customer’s Intention to Purchase Apparel Online, 30.
Naiyi, Y. (2004). Dimensions of Consumer’s Perceived Risk in Online Shopping. Journal of Electronic Science and Technology of China .
Ollie. (2008). Panduan Praktis Mendesain Template Joomla! Jakarta: Mediakita.
Pedersen, P., & Nysveen, H. (n.d.). Search mode and purchase intention in online shopping behavior.