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The Role of South Korea’s Public Diplomacy Through Korea Foundation in Indonesia
Corresponding Author(s) : Fauzi Wahyu Zamzami
Proceedings Universitas Muhammadiyah Yogyakarta Undergraduate Conference,
Vol. 1 No. 1 (2021): Engaging Youth in Community Development to Strengthen Nation's Welfare
Abstract
This study explored and identified South Korea’s public diplomacy through the Korea Foundation in Indonesia. The Korea Foundation is a non-profit public diplomacy organization founded in 1991. The main mission is to promote a better understanding of Korea and establish relations with the international community through various cultural exchange programs. The presence of the Korea Foundation in Indonesia is the answer to the many Indonesian people's interest in Korean culture. The purpose of this study is to analyze the role of South Korea’s public diplomacy through the Korea Foundation in Indonesia. This topic used three main dimensions of Mark Leonard's concept of public diplomacy, namely News Management, Strategic Communication, and Relationship Building, and qualitative methods with data analysis techniques through literature related to the topic. Basically, there is a lot of literature that discussed South Korea’s public diplomacy. However, no one has focused on South Korea’s public diplomacy through the Korea Foundation, especially in Indonesia. The results of this study indicated that the Korea Foundation applied several strategies for South Korea’s public diplomacy through various cultural exchange activities, research, and language learning. The Korea Foundation is also an example that non-profit organizations have a strategic role in South Korea’s public diplomacy which has succeeded in attracting the attention of the Indonesian people and building sustainable relationship.
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- ASEAN Secretariat. (2014, December 12). ASEAN Secretariat News. Retrieved from ASEAN: https://asean.org/asean-rok-joint-statement-from-the-country-coordinator-indonesia-on-the-recently-held-asean-rok-commemorative-summit-on-12-december-2014-in-busan-republic-of-korea/
- ASEAN Cultural House. (2020, September 24). Online Exhibitions. Retrieved from ASEAN Cultural House: https://www.ach.or.kr/acheng/na/ntt/selectNttList.do?mi=2055&bbsId=1443#none
- Ayhan, K. (2016). Korea's Public Diplomacy. Hangang Network Public Diplomacy Series 1, 6-253.
- Bader, M. (2016). Global Korea Scholarship (GKS) as Public Diplomacy. Hangang Network Public Diplomacy Series 1, Korea’s Public Diplomacy,, 81-100.
- FPCI. (2020, Mei 31). KF – FPCI Virtual Dialogue – Democracy in the Time of COVID-19: Challenges and Future Opportunities. Retrieved from FPCI: https://www.fpcindonesia.org/2020/05/31/kf-fpci-virtual-dialogue-democracy-in-the-time-of-covid-19-challenges-and-future-opportunities/
- FPCI Secretariat. (2021). Retrieved from The Indonesian Next Generation Journalist Network on Korea: https://www.indonesia-koreajournalist.net/
- FPCI Secretariat. (2021). The Indonesia-Korea New Southern Policy Young Professionals Lab. Retrieved from FPCI : https://www.nspyoungprolab.com/
- Hutagalung, N. K., Rachman, J. B., & Akin. (2019). Diplomasi Publik Korea Selatan di Indonesia Melalui King Sejong Institute Center Indonesia. Jurnal Ilmiah Hubungan Internasional, 131-141.
- Iswara, A. J. (2020). K-Pop dan Drakor Mendunia, Korsel Ketiban Rezeki Nomplok. Jakarta: Kompas.com.
- Jayanti, A. D., Suwartiningsih, S., & Ismoyo, P. J. (2019). DIPLOMASI PUBLIK KOREA SELATAN DI INDONESIA MELALUI SEKTOR PENDIDIKAN KOREA INTERNATIONAL COOPERATION AGENCY (KOICA) . KRITIS, Jurnal Studi Pembangunan Interdisiplin, Vol. XXVIII No. 1, 11-28.
- John, J. V. (2015). Globalization, National Identity and Foreign Policy: Understanding Global Korea. The Copenhagen Journal of East Asian Studies 33, 38-57.
- Jong, L. S. (2012). South Korea as New Middle. EAI Asia Security Initiative, 1-23.
- KBS World. (2019). Korea Foundation Buka Kantor Cabang di Jakarta. Jakarta: KBS World.
- Kompas.com. (2017). Tahun Lalu, 300.000 Orang Indonesia Melancong ke Korea Selatan. Jakarta: Kompas.com.
- Korea Foundation. (1991, December). Who We Are. Retrieved from Korea Foundation: https://www.kf.or.kr/kfEng/cm/cntnts/cntntsView2.do?mi=2126
- Korea Foundation. (2013, September 23). Notice. Retrieved from Korea Foundation: https://www.kf.or.kr/kf/na/ntt/selectNttInfo.do?nttSn=26588&mi=1830&bbsId=
- Korea Foundation. (2018). Message from the President. Retrieved from Korea Foundation: https://www.kf.or.kr/kfEng/cm/cntnts/cntntsView.do?mi=2124&cntntsId=1628
- Korea Foundation. (2020). Annual Reports. Retrieved from Korea Foundation: https://www.kf.or.kr/kfEng/cm/cntnts/cntntsView.do?mi=2129&cntntsId=1630
- Korea Foundation. (2020). Fellowship Programs. Retrieved from Korea Foundation: https://www.kf.or.kr/kfEng/cm/cntnts/cntntsView.do?mi=2219&cntntsId=1638
- Korea Foundation. (n.d.). KF Global e-School. Retrieved from Korea Foundation: https://www.kf.or.kr/kfglobaleschoolEng/main.do
- Lee, B. J. (2019). History of Korea’s Public Diplomacy From Message Dissemination to Relation Cultivation. Asian Communication Research 16(3), 75-80.
- Leonard, M. (2002). Public Diplomacy. London: The Foreign Policy Centre.
- Leonardo. (2019). Diplomasi Budaya Korea Selatan dan Implikasinya Terhadap Hubungan Bilateral Korea Selatan-Indonesia. Global Political Studies Journal Vol. 3 No. 1, 1-32.
- Liputan 6. (2020). Peran Penting Pemerintah dan Demokrasi Negara di Dunia Atasi Corona COVID-19. Jakarta: Liputan 6.
- Melissen, J. (2005). The New Public Diplomacy: Between Theory and Practice. In J. Melissen, The New Public Diplomacy: Soft Power and International (p. 5). New York: Plagrave Macmillan.
- Minews. (2020). Indonesia Masuk Daftar Jumlah Fans K-Pop Terbanyak di Dunia, Fandom Mana Aja Nih? Minews.
- Nye, J. S. (2008). Public Diplomacy and Soft Power. New York: Sage Publications.
- Ola, A. L. (2018). Asian Games dan Dampak Ekonomi Bagi Indonesia. Suaradewata.com.
- Salim, & Syahrum. (2014). Metodologi Penelitian Kuantitatif. Bandung: Citapustaka Media.
- Tempo.co. (2021). Korea Selatan Ingin Dikenal Bukan Hanya dari K-Pop dan K-Drama. Jakarta: Tempo.co.
- Tempo.co. (2021). Korea Selatan Ingin Dikenal Bukan Hanya dari K-Pop dan K-Drama. Jakarta: Tempo.co.
- Tuch, H. N. (1990). Communicating with the world: U.S Public Diplomacy Overseas. New York: St. Martin's Press.
References
ASEAN Secretariat. (2014, December 12). ASEAN Secretariat News. Retrieved from ASEAN: https://asean.org/asean-rok-joint-statement-from-the-country-coordinator-indonesia-on-the-recently-held-asean-rok-commemorative-summit-on-12-december-2014-in-busan-republic-of-korea/
ASEAN Cultural House. (2020, September 24). Online Exhibitions. Retrieved from ASEAN Cultural House: https://www.ach.or.kr/acheng/na/ntt/selectNttList.do?mi=2055&bbsId=1443#none
Ayhan, K. (2016). Korea's Public Diplomacy. Hangang Network Public Diplomacy Series 1, 6-253.
Bader, M. (2016). Global Korea Scholarship (GKS) as Public Diplomacy. Hangang Network Public Diplomacy Series 1, Korea’s Public Diplomacy,, 81-100.
FPCI. (2020, Mei 31). KF – FPCI Virtual Dialogue – Democracy in the Time of COVID-19: Challenges and Future Opportunities. Retrieved from FPCI: https://www.fpcindonesia.org/2020/05/31/kf-fpci-virtual-dialogue-democracy-in-the-time-of-covid-19-challenges-and-future-opportunities/
FPCI Secretariat. (2021). Retrieved from The Indonesian Next Generation Journalist Network on Korea: https://www.indonesia-koreajournalist.net/
FPCI Secretariat. (2021). The Indonesia-Korea New Southern Policy Young Professionals Lab. Retrieved from FPCI : https://www.nspyoungprolab.com/
Hutagalung, N. K., Rachman, J. B., & Akin. (2019). Diplomasi Publik Korea Selatan di Indonesia Melalui King Sejong Institute Center Indonesia. Jurnal Ilmiah Hubungan Internasional, 131-141.
Iswara, A. J. (2020). K-Pop dan Drakor Mendunia, Korsel Ketiban Rezeki Nomplok. Jakarta: Kompas.com.
Jayanti, A. D., Suwartiningsih, S., & Ismoyo, P. J. (2019). DIPLOMASI PUBLIK KOREA SELATAN DI INDONESIA MELALUI SEKTOR PENDIDIKAN KOREA INTERNATIONAL COOPERATION AGENCY (KOICA) . KRITIS, Jurnal Studi Pembangunan Interdisiplin, Vol. XXVIII No. 1, 11-28.
John, J. V. (2015). Globalization, National Identity and Foreign Policy: Understanding Global Korea. The Copenhagen Journal of East Asian Studies 33, 38-57.
Jong, L. S. (2012). South Korea as New Middle. EAI Asia Security Initiative, 1-23.
KBS World. (2019). Korea Foundation Buka Kantor Cabang di Jakarta. Jakarta: KBS World.
Kompas.com. (2017). Tahun Lalu, 300.000 Orang Indonesia Melancong ke Korea Selatan. Jakarta: Kompas.com.
Korea Foundation. (1991, December). Who We Are. Retrieved from Korea Foundation: https://www.kf.or.kr/kfEng/cm/cntnts/cntntsView2.do?mi=2126
Korea Foundation. (2013, September 23). Notice. Retrieved from Korea Foundation: https://www.kf.or.kr/kf/na/ntt/selectNttInfo.do?nttSn=26588&mi=1830&bbsId=
Korea Foundation. (2018). Message from the President. Retrieved from Korea Foundation: https://www.kf.or.kr/kfEng/cm/cntnts/cntntsView.do?mi=2124&cntntsId=1628
Korea Foundation. (2020). Annual Reports. Retrieved from Korea Foundation: https://www.kf.or.kr/kfEng/cm/cntnts/cntntsView.do?mi=2129&cntntsId=1630
Korea Foundation. (2020). Fellowship Programs. Retrieved from Korea Foundation: https://www.kf.or.kr/kfEng/cm/cntnts/cntntsView.do?mi=2219&cntntsId=1638
Korea Foundation. (n.d.). KF Global e-School. Retrieved from Korea Foundation: https://www.kf.or.kr/kfglobaleschoolEng/main.do
Lee, B. J. (2019). History of Korea’s Public Diplomacy From Message Dissemination to Relation Cultivation. Asian Communication Research 16(3), 75-80.
Leonard, M. (2002). Public Diplomacy. London: The Foreign Policy Centre.
Leonardo. (2019). Diplomasi Budaya Korea Selatan dan Implikasinya Terhadap Hubungan Bilateral Korea Selatan-Indonesia. Global Political Studies Journal Vol. 3 No. 1, 1-32.
Liputan 6. (2020). Peran Penting Pemerintah dan Demokrasi Negara di Dunia Atasi Corona COVID-19. Jakarta: Liputan 6.
Melissen, J. (2005). The New Public Diplomacy: Between Theory and Practice. In J. Melissen, The New Public Diplomacy: Soft Power and International (p. 5). New York: Plagrave Macmillan.
Minews. (2020). Indonesia Masuk Daftar Jumlah Fans K-Pop Terbanyak di Dunia, Fandom Mana Aja Nih? Minews.
Nye, J. S. (2008). Public Diplomacy and Soft Power. New York: Sage Publications.
Ola, A. L. (2018). Asian Games dan Dampak Ekonomi Bagi Indonesia. Suaradewata.com.
Salim, & Syahrum. (2014). Metodologi Penelitian Kuantitatif. Bandung: Citapustaka Media.
Tempo.co. (2021). Korea Selatan Ingin Dikenal Bukan Hanya dari K-Pop dan K-Drama. Jakarta: Tempo.co.
Tempo.co. (2021). Korea Selatan Ingin Dikenal Bukan Hanya dari K-Pop dan K-Drama. Jakarta: Tempo.co.
Tuch, H. N. (1990). Communicating with the world: U.S Public Diplomacy Overseas. New York: St. Martin's Press.