Benefits of Football Competition in the Economy of Traders in Surajaya Stadion Lamongan
Corresponding Author(s) : Fahmi Anas
Prosiding International Conference on Sustainable Innovation (ICoSI),
Vol. 2 No. 2 (2022): Optimizing Global Benefit for Future Wellbeing
Abstract
Football is one of the most popular sports in
society. People could enjoy football games through
television or see it directly at the stadium. Football has a
huge impact on the economy. Football benefit society,
especially a group of traders who are in Indonesia.
Merchants can take advantage and benefit of the
presence of football competition in the field of economy.
The methods used in this study is descriptive qualitative.
The informants in this study are Surajaya Stadium
traders. The process of collecting data through
observation, interviews and the literature review.
Techniques in analyzing data using interactive data
collection and presentation of data. The theory used to
analyze is of George Homans Exchange theory. The
findings from the data in this study there are several
variations of data about football and economy, through
success and stimulus proposition. The findings from the
interviews, it was discovered that, football in the stadium
Surajaya was able to increase revenue for the Group of
merchants, ranging from food, beverages, accessories
and jersey. Traders choose Open lapak selling around
the stadium felt getting a lot of profit. Traders choose to
open stalls selling around the stadium because of the
enthusiasm of the people who come to see football
matches at the Stadium Surajaya.
Keywords
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