The Effect of Selling Price and Margin Level on Customer's Decision in Murabahah Financing at BPRS Amanah Insan Cita Medan
Corresponding Author(s) : Tri Puspita Rahmawati
Prosiding International Conference on Sustainable Innovation (ICoSI),
Vol. 2 No. 1 (2022): Optimizing Global Benefit for Future Wellbeing
Abstract
This study will discuss the effect of selling prices and margin levels on decisions customers in murabahah financing at BPRS Amanah Insan Cita Medan. The aim is to find out whether the selling price and margin level have a significant influence on customers in murabahah financing at BPRS Amanah Insan Cita Medan. This type of research is a quantitative study with a sample of 66 from 195 populations using the slovin formula. Data collection techniques using a questionnaire and data analysis using multiple linear regression test. The results showed, simultaneously, the selling price and the margin level have a significant influence on decision making about murabahah financing at BPRS Amanah Insan Cita Medan. Partially the selling price has a significant effect and the margin also has a significant effect on customer decisions.
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