Social Media Management Assistance for SMA Muhammadiyah Trensains Sragen

Abstract

Abstract. The problem that partners have is low engagement on social media, and the number of stories posted is only 4 to 5 content per month. With the potential for achievement, there should be an opportunity to tell the process of achievement to the application content of science in everyday life. The UMY community service team is trying to unravel the problems in social media management at Trensains Sragen High School by offering the following solutions: creating a schedule of targeted content as daily content, starting to create storytelling to provide brand experience to followers, managing content regularly from beginning range planning to meetings editorial, creation and upload, start collaborating with parents, teachers, and employees in the content production process. This community service results in the management of scheduled and consistent digital marketing communications capable of increasing consumer engagement on social media. Novelty from this study comes from the impact on expanding consumer trust, value, satisfaction, and loyalty